Q: Do people even use email still?
A: The short answer is yes. The long answer involves the internet of things, biometric security, and what "pure" identity is. Eventually, email may not be the primary way to verify who you are for websites or receive business messages. However, that future is a long way off.
Q: Is the Substack technology difficult to learn?
A: Substack has one of the more evolved onboarding platforms I've seen. That essentially means the website is going to hold your hand through the whole process. Even if you can't figure it out on your own, though, we have a tech setup walkthrough in the course.
Q: Should I start an email list before I know my niche?
A: Ok, I'll say it again - YOU ARE THE NICHE. Your parents didn't know what you were going to be when you were born, but they still followed you. Start an email list. Then, educate, entertain, and promote anything you care about.
Q: Is Substack going to go out of business?
A: It's unlikely that will happen any time soon. Given the investments they are making in their technology (Writer/Reader platforms, Flexible Paywalls, NFT Embeds, etc.), it looks like they will be here to stay. Even if they don't, you'll be able to simply pick up your readers and go somewhere else. Substack isn't about hoarding data. They're about helping writers make money.