LinkedIn Looks So Easy...
You're looking to create content and build an audience. You've heard LinkedIn is the place to be.
You log in and see all the normal features - news feeds, videos, images.
Since it looks so easy, you jump in.
What is there to lose?
The problems start...
You've found success elsewhere in life, and you expect LinkedIn will be no different. You start posting.
Nothing happens.
"That's okay," you think. "It always takes a while to get started."
So you keep going. You dedicate yourself to improvement. Should you connect with more people? Use more hashtags? Try more images?
You mix and match a little of everything. And - you still go nowhere.
Going nowhere fast
Where was all of this potential? Why do you see everyone else blowing up on LinkedIn, but you can't seem to crack it?
Your posts get more and more random. LinkedIn drifts out of your mind. You tell yourself you'll come back to it some day.
You never do.
You walk away from the platform.
Which means you're walking away from a bigger audience, new clients, and more money.
Here's what you didn't know:
Every social media site has unspoken rules that say what works and what doesn't. LinkedIn is no exception. Learn the rules, and you can put your career on a rocket ship to success... starting today.
The great part? You don't have to:
- Spam people with slimy DMs
- Create a phony "personal brand"
- Develop an endless pile of photos, videos, or podcasts.
The even better part? Once you learn the secrets, you can explode on LinkedIn in less than 15 minutes per day.
(I should know...)
ABOUT THE COURSE
There are 1 billion people on LinkedIn. In this course, you'll learn how a select few individuals...
Grow Quickly
Learn both the primary and secondary tactics for adding thousands of people to your audience.
Save Time
Learn how to find success on LinkedIn by limiting yourself to 15 minutes per day and capturing data around your all-star content to unleash my "repeater strategy."
Make Money
Learn how to turn your LinkedIn presence into higher paychecks, bigger deals, and an audience who can't wait to hand you their hard-earned cash.
Who is this course for?
Employees
Employees can use LinkedIn to establish credibility, network with other people in their industry, and get promotions.
Freelancers
Freelancers can use LinkedIn to find more clients, build their brand awareness, and separate themselves from an ocean of other freelancers.
Writers
Writers can can use LinkedIn to test out ideas for articles, build a raving readership, and promote books to an audience that actually has money.
Just showing up solves a lot of problems... but it doesn't solve EVERY problem.
Here's what I mean.
Let's look at my first "student" for LinkedIn Mastery - my co-teacher Todd Brison.
Todd is no dummy. He has 67,000 followers on Medium. He's a bestselling author, and he's been crushing it online for years.
On LinkedIn, he was an epic failure.
No matter how many times he tried, he couldn't get anywhere. He never grew. When you don't grow, you get bored. When you get bored you stop trying. That's what Todd did.
By helping me build this course, he became my first student. He learned the principles. Then, the started doing the work. Let me show you what that looks like...
Before he mastered LinkedIn...
After he mastered LinkedIn...
Smart, motivated people still fail without the right process
Without the right process, Todd never got momentum. With the right process, he created an audience on demand.
Oh, and I didn't even tell you the best part yet. In a matter of 9 days, Todd connected with a new client. His developmental editing services start at $6,000 for a book.
So let's walk this back... by spending 15 minutes per day on LinkedIn, Todd is potentially looking at a $6,000 deal. Do you think it was worth his time?
Yeah. Me too.
And my other students are blowing Todd's results out of the water
To prove Todd isn't special, let me show you some results from other alumni of LinkedIn Mastery.
Speaking of "the process," here's your path to becoming a LinkedIn Master
These are the lessons you'll get instantly when you join the course.
Curriculum
- Lesson 0 - Why LinkedIn is a Great Platform to Build On (15:08)
- Lesson 1 - Understanding Your Goal (Part 1) (20:32)
- Lesson 1 - Understanding Your Goal (Part 2) (13:25)
- Lesson 2 – Create a Profile That 10Xs Your Content (21:33)
- Lesson 3 - Pick a LinkedIn-Specific Topic That Works (Part 1) (22:02)
- Lesson 3 - Pick a LinkedIn Specific Topic That Works (Part 2) (18:12)
- Lesson 4 - Pick Your Format: What Works and What Doesn't (Part 1) (23:43)
- Lesson 4 - Pick Your Format: What Works and What Doesn't (Part 2) (15:12)
- Lesson 5 – How to Create Content in the LinkedIn Voice (25:37)
- Lesson 6 - How to Build an Audience on LinkedIn (Part 1) (18:51)
- Lesson 6 - How to Build an Audience on LinkedIn (Part 2) (16:01)
- Lesson 7 - Idea Generation that Works (Part 1) (24:37)
- Lesson 7 - Idea Generation that Works (Part 2) (19:58)
- Lesson 8 - Advanced Techniques to Level Up Your Content (Part 1) (23:59)
- Lesson 8 - Advanced Techniques to Level Up Your Content (Part 2) (22:12)
- Lesson 9 - Create a System for Your Content Creation (Part 1) (16:04)
- Lesson 9 Create a System for Your Content Creation (Part 2) (10:36)
- Lesson 10 - How to Take Your Audience OFF LinkedIn (38:00)
- Lesson 11 - How to Make Money on LinkedIn (Part 1) (19:11)
- Lesson 11 - How to Make Money on LinkedIn (Part 2) (11:24)
- Lesson 12 - Things to Avoid on LinkedIn (8:08)
- Lesson 13 - Closing Thoughts + A Challenge (18:18)
- Alumni Bonus - Referral details
- Bonus Lesson 1 - Using Creator Mode to Help You Grow (6:09)
- Bonus Lesson 2 - LinkedIn Newsletters: A Potential Gamechanging Feature (12:48)
- Bonus Lesson 3 - How NOT to Lose Your LinkedIn Account (10:22)
- Bonus Lesson 4 - My #1 Growth Hack for Turning LinkedIn Followers into Email Subscribers (7:23)
- Bonus Lesson 5 - How to Get the Maximum Number of Subscribers from Your Posts (2:33)
- Bonus Lesson 6 - How to Give Your Best Sentences a Second Life (3:31)
- Bonus Lesson 7 - How to Upcycle Existing Content into an Algorithm-Friendly LinkedIn Carousel (7:32)
- Bonus Lesson 8 - New LinkedIn Features to Help You Cruise into 2023 and Beyond (3:49)
- Bonus Lesson 9 - Steal My 400,000+ Audience to Grow Your LinkedIn (4:24)
- Bonus Lesson 10 - The Smart Way to Share Long Posts on LinkedIn (1:54)
- LinkedIn Mastery_ Lesson 0 – Who are we_
- LinkedIn Mastery_ Lesson 0 – Why LinkedIn is the platform you must build your audience on
- LinkedIn Mastery_ Lesson 1 – Understand your goal for building an audience on LinkedIn_
- LinkedIn Mastery_ Lesson 2 – Create a profile that 10Xs your content
- LinkedIn Mastery_ Lesson 3 – Pick a LinkedIn-specific topic that works
- LinkedIn Mastery_ Lesson 4 – Pick the formats of your content
- LinkedIn Mastery_ Lesson 5 – Create content in the LinkedIn Voice, not the generic social media voice
- LinkedIn Mastery_ Lesson 6 – How to build an audience on LinkedIn
- LinkedIn Mastery_ Lesson 7 – Idea generation for LinkedIn content that works
- LinkedIn Mastery_ Lesson 8 – Advanced techniques to Level Up your content
- LinkedIn Mastery_ Lesson 9 – Create a system for your content creation
- LinkedIn Mastery_ Lesson 10 – How to take your audience off LinkedIn
- LinkedIn Mastery_ Lesson 11 – How to make money on LinkedIn
- LinkedIn Mastery_ Lesson 12 – Things you must avoid on LinkedIn
- LinkedIn Mastery_ Lesson 13 – Closing thoughts
Still haven't bought, ey?
You're THAT skeptical?
You need MORE proof??
Well, um. Ok. I can do that...
Just remember, YOU asked for this.
Get ready to scroll..........
"I'm one happy student"
"Tim is someone I trust"
- Matt Grey: Entrepreneur, CEO
I'm Quitting My Job
“I'm quitting my job on July 1st, and I have that opportunity thanks to LinkedIn and what I’ve learned from Tim through his teachings. “
Gilbert Eijkelenboom, Founder: MindSpeaking - The Human Side of Data
Tim Knows How to Lead on LinkedIn
“Tim is always killing it on LinkedIn. He is the most relatable, personable and vulnerable storyteller on here. He leaves his readers feeling heard and knows how to lead on LinkedIn."
Mia Gradelski, Investment Analyst and BrewU Ambassador @ Morning Brew
"It will soon be my last day in retail."
"I resigned from my store manager position today so February 2nd will be my last day in retail. After that I will be writing freelance full time.
I am SO excited!"
Kit Campoy, Retail Manager, Team Leader, and Soon-To-Be Full Time Writer
Make content that is vulnerable and honest
"Tim taught me to find my own voice in an authentic way. He has shown me the importance of building online relationships and putting out content that is vulnerable and honest.“
Trodessa Barton, Coach and Inspirational Speaker
YOUR INSTRUCTORS
Here are the people who will help you on your road to LinkedIn Mastery
Tim Denning (Me)
I'm a blogger from Australia with 500M+ views. I've made over $300,000 writing. I'm also a writer for CNBC & Business Insider. I've worked on cracking the LinkedIn code for 7 years. In the meantime, I've gained a following of nearly 400,000 people and was named "Voice of the Year" by LinkedIn.
I'm here to be your mentor.
Todd Brison
Although Todd is a bestselling author, marketing consultant, and killer content creator, he's a LinkedIn newbie. In the course, you'll be able to see him go from zero to hero with his platform. Todd has written for TIME Magazine, Apple News, CNBC.
He's here to ask questions and learn along with you.
A Community of Go Getters
We don't believe in doing things alone. When you join the course, you'll join all the other students hustling to make it happen on LinkedIn. We support each other, engage with your content, and give feedback when needed. Todd and I will be in this community too.
We're here to be your support team.
A few secrets you'll unlock when you join...
- LinkedIn's "organic reach advantage" that makes it possible to go viral on your VERY FIRST post.
- My secret, unproven conspiracy theory about what LinkedIn Premium members get.
- How I turned my coteacher Todd from a LinkedIn skeptic to a LinkedIn evangelist.
- Why no English is no problem
- Which single feature of LinkedIn requires only a phone and gets you the most progress, the fastest (No, it's not audio, LinkedIn Live, videos, or even the profile)
Quick note on that last bullet - this is also the feature that Gary Vaynerchuk and his team have tested relentlessly over the last 5 years to confirm my results.
And if you don't know Gary...
You probably should. He's an internet legend, multi-millionaire serial entrepreneur, prolific content creator, and the OG social media educator. Probably none of us are out here doing this without GV.
So it's nice to see that our values align on this point.
Moving on...
- How the "queen of wipes" basically clowns around making jokes on LinkedIn... with massive results
- Why a YouTube LEGEND (you'd know his name) fails miserably on LinkedIn
- The guy who lured Microsoft into giving him a high-paying job... and then LEFT the company because he found an EVEN MORE LUCRATIVE opportunity via his LinkedIn strategy.
- A Nigerian "poetpreneur" with no money or prospects who accidentally created a marketing agency
- Upwork clients vs. LinkedIn clients
- The LinkedIn post "postmortem process" that brings out your inner expert & leverages what you ALREADY know by heart to generate more interest in yourself and your profile
- BUT - why most people NEVER look at your LinkedIn profile.
That last one trips a lot of people up.
Probably 50% of the questions I get about LinkedIn are about the profile. This is a mistake because the majority of people who can help you out will never even GLANCE at your profile.
Even so, I've included an entire lesson on designing the profile the right way.
Also, a bonus lesson on how VIP student Anna Parker catapulted her LinkedIn profile out of obscurity, grew her insurance business, and connected with high status people all across her home country of New Zealand.
And more...
- How to "politics proof" your timeline.
- 6 topics to write about on LinkedIn that pretty much ALWAYS get attention (and 4 more to try out if those aren't working)
- The surprising difference between 2 posts of identical content... but 1 gets 10x the engagement
- The subtle way to make "toxic positivity" acceptable
- Todd's "best vegetable" approach to picking content that works.
- A de-prioritized form of content that most people are in COMPLETE DENIAL about... but simply doesn't work anymore.
- Hidden rules of the algorithm.
- My "speed scroll" method for judging whether a post will pop or not.
- The special screenshot app that gives you MUCH higher resolution than the native one on your phone or laptop (Great for image sharing on LinkedIn)
- Hashtag best practices
- 4 words I recommend using in EVERY LinkedIn post you create
I'm aware that last one sounds fake. Or like I'm sprinkling magic pixie dust on my LinkedIn posts.
But everyone understands the idea of "Google Keywords." These "LinkedIn keywords" pretty much accomplish the same result - you pick the right words to land the best eyeballs on LinkedIn.
Frequently Asked Questions
Q: When does the course start?
This course is asynchronous, meaning you can do it on your own time. BUT - the community is most active within the first two weeks of the course starting. Even if you aren't able to watch all the lessons right away, join the community and start chatting. You'll get massive value from the community alone.
Q: What exactly does this community do?
In a phrase: we support each other.
We use a platform called Slack to chat as often as we can, and we have Zoom calls every month.
Many web communities are toxic and full of complainers. That's why we have a community manager who helps us focus on staying positive and making progress.
The community is there for you to ask questions about the course, get some early engagement on your LinkedIn posts, and network with other LinkedIn masters.
(And yes, I'm in the community.)
Q: How do I watch the lessons?
We use Teachable as a course provider. You can watch any of the lessons on your desktop, or do it on the go through Teachable's iOS app.
Q: How long are the lessons available?
Unless the platform breaks, you'll be able to get to the lessons whenever you like. Actually, I'd recommend keeping the lessons handy so you can watch them whenever you need a reminder.
Q: Why LinkedIn instead of Twitter, Instagram, Facebook, or another platform?
Simple. LinkedIn has the best organic reach. If you're starting from scratch today, LinkedIn gives you the best chance at reaching a huge audience, quickly. Oh, and you can reach that audience for free. Facebook is choking back almost all their reach and charging for ads instead.
With the addition of its new learning platform, LinkedIn will likely be a part of everyone's daily work life.
Business partners, customers, once-in-a-lifetime connections, new opportunities - they are all on LinkedIn. The other platforms don't offer much else than drama.
Let's be honest...
If you're still reading by this point, you're probably just procrastinating.
Take it from me, you've got all the information you need.
Stop reading.
Join LinkedIn Mastery.
Start today.