Reason #1 - X is rapidly becoming the best place for creators to build an audience AND earn money
Compare X to other platforms.
LinkedIn got stuck in the professional world (not necessarily a bad thing). Facebook and Instagram got greedy and drowned their audience in ads. YouTube got saturated.
For a while there, Twitter was stuck in a weird spot. By not defining itself as anything, it... well, wasn't clearly useful for anything. Meeting people maybe? Twitter was a little bit of everything.
Now, the path is clear.
It's going to double down on CREATORS.
(And reward people who want to build an audience.)
The new CEO revealed that people who CREATE will take the front seat in the future. That means people who want to build an audience can and will be able to do so.
Check this quote from a leaked text message:
"Splitting revenue...could be a huge unlock. We could literally give video creators 100% of their ad revenue up to $1m then do split."
He was talking about video creators there, but in slide decks to investors, the new CEO made it clear writers will win as well. That's why he intends to launch Twitter blog posts as well as tweets. (Expected any day now)
As one of my students, Donna said:
“Look, you can build a business on Twitter alone.”
And... I've seen it happen already. I've seen nobodies become 6 and 7 figure creators on X in under a year. Sometimes less.
Twitter is already a great place to build a business. And now, it’s actively building infrastructure to pay out EVEN MORE to creators than almost any other platform.
Don't miss this.
YouTube shares ad revenue.
Medium shares subscription revenue.
X is planning to share BOTH ad revenue AND subscription revenue with people who post on their platform.
People like you and me.
Hello extra income.
Once you make some extra income, you'll be less fearful of layoffs and recessions.
Once you're less afraid, you'll have the option to quit your job, dial back your working hours, or build an automated side hustle.
Whatever your long-term goals are, they can start with Twitter.