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Most online writing is ignored.
Every day, a flood of hopeful writers hop on the Internet.
A few will succeed (and we’ll talk about their secrets shortly).
The vast majority will fail.
Even if they get followers, they can't turn them into subscribers. And even if they get subscribers, they can't turn them into customers.
One friend of mine collected 450,000 followers across various platforms. He lives that writer life. Butt in chair. Fingers on keyboard. Thinking, editing, publishing. Every single day.
My friend transitioned to full-time writing 18 months ago but...
His dreams are now hanging by a thread.
The economic tide turned. The money pile shrunk. He doesn’t know how to get more. It’s a tragedy to think he might trudge back to the cubical.
Meanwhile...
Another friend of mine has half the following of my first friend.
He picked up writing much later in life. He’s a decent creator, but his stuff is not quite as good as my first friend.
But the thing is…
This second friend recently crossed two million dollars in revenue. He moved to a bigger house. He paid off lingering debts. Until further notice, his only job is to create.
What’s strange is…
My first friend works WAY harder than the second friend.
How is that possible?
Many writers get stuck in a painful pattern.
Hard-working people (like my first friend) hit a plateau:
The follower count may rise, but…
They earn only $500-$1,200 per month.
$500 isn’t enough to feed a family.
It’s not enough to quit your job.
It’s not even enough to pay the mortgage.
Those committed to the writing dream look for solutions…
You seek out tactics to get more followers, subscribers, and customers.
What you find makes your stomach churn...
- A quote from American DJ Howard Stern that says the best way to sustain success is to “be a prick…”
- YouTube ads from a guy named Jeff, filming from his private yacht…
- Douche-bros in your face on Twitter…
- Pushy DMs in your LinkedIn…
- Over-selling posts on Facebook…
It all seems so… fake.
Aggressive.
Annoying.
You’re all for “reinventing yourself” as a writer, but this seems like too much.
You’re willing to learn.
You’re willing to work.
But all your options seem terrible.
Which do you pick?
- A) Quit the job prematurely and hope things work out.
- B) Surrender your writing dreams and march back to your little home office.
- C) Sacrifice your self-respect and start selling like a douche-bro.
It's an impossible choice.
But... those aren't the only choices.
The secret is... authenticity gets the best results.
You probably read that sentence and thought “That's BS. I am authentic honest, but I'm still not seeing the results that I want.”
That’s because when you ask a reader for something — to follow you, to subscribe to your list, to buy your book or online course — you need a different type of writing altogether.
It’s a type of writing called copywriting.
We don't brag. Our students do.
"Tim is objectively the top guy in the game right now."
“There are very, very, very few writers I look to as equals -- both in terms of writing ability and the ability to teach it to others. Tim is one of the rare few. He works his ass off and his relentless attitude to perfecting his craft and help others do the same is wildly inspiring. I always tell people to go straight to the top for your information. If you want to learn how to write and make money online, Tim is objectively the top guy in the game right now.”
-Ayo Awosika
"There isn't a better person to learn from."
"Tim has transformed my writing process. He is an incredible educator and his work doesn’t lie. Have you seen anyone else produce the sheer amount of high-quality content that he does? There isn’t a better person to learn writing and monetization from.
- Dan Koe
Founder and CEO Matt Gray
"Tim continues to be a true leader, and someone I am constantly looking to for advice."
Copywriting is the skill of persuading readers to take action.
Many brilliant bloggers write terrible copy.
This isn’t their fault, really.
Nobody teaches it to you when you start writing online.
You just take to the Internet and hope people find you. You hope your work will "speak for itself." Sadly, hope doesn’t make sales. It doesn’t even make subscribers.
And your work can’t "speak for itself" without the proper stage to stand on.
Copywriting builds the stage.
Copywriting is critical right now because...
...business is going remote, fast.
According to Gallup polls, nearly 60% of the total U.S. workforce is remote.
In the last 12 years, we've seen remote growth spike by 159%.
Fewer in-person conversations
It's no coincidence good writers are taking over the world.
And you can do copywriting without losing your genuine voice
Many people resist copywriting because they don’t wanna be one of “those guys “
You know the ones…
Always spamming you about an offer you don’t care about.
Always screaming that their discount is vanishing.
Always giving less and less value and to get more and more money.
Always desperately grabbing at your attention at any cost, even if that means misleading headlines, half-true statistics, or flat-out false claims.
That’s what I like to call “the dark side of copywriting.”
There's a "pure side" to copywriting as well.
This is the side that’s based on honesty, integrity, and authenticity.
Some people teach manipulative hacks that work in the short term.
We don’t.
We focus on truthful copywriting that you can learn once and use until you’re old and gray.
When you take this course, you obviously won’t regret what you buy…
But you also won’t regret the type of writing you’ll be asked to do.
Many copywriters are filled with shame.
Our copywriters are proud to share their work with their families.
The goal is to GIVE, even if you don't GET.
The best sales pages can teach you as much as college-level textbooks.
When you learn our copywriting formulas and perform copywriting at the highest level, even the people who don’t end up buying from you will never forget learning from you.
The good news: if you learn the strategies, it’s impossible to be “bad” at copywriting
Most people assume that others are "naturally” good at selling.
That's like saying some people can "naturally" figure the answer to 2+2. Or “naturally" figure out how to drive a car. Or "naturally" know to put underwear on before leaving the house.
The truth is, you were taught all of those things. Why? Because society said you needed these skills to thrive.
Today, you need copywriting to survive
“Work” no longer means “a pile of humans in one building.” The ability to persuade people through writing — whether that’s an email, a text message, a sales presentation — is critically important.
If you want to own your financial future in 2022 and beyond, copywriting is as important as math. It's way more important than driving. It might even be more important than underwear.
A few hours studying copywriting often leads to exponential growth.
Writers can get subscribers and sales two, three, or even 10 times faster.
I've seen it happen.
You can “get lucky” with in-person sales, but you can’t with copywriting
Some in-person salesmen are blessed with incredible charisma.
Others are blessed with incredible good looks.
Still others are simply stubborn.
Genetics can help you make sales like Leonardo DiCaprio in Wolf of Wall Street.
But when you’re copywriting….
Charisma disappears.
Good looks are invisible.
Pushy, stubborn, relentless messages are banished to the spam folder.
Copywriting is a tricky art that you can't "luck" your way into.
I found copywriting through failure…
Before creating Badassery Academy, I tried to launch an online course three different times.
The first time, I made zero sales.
The second, I made three sales but refunded everyone out of disappointment.
The third time I got serious and I partnered with another creator.
I figured between the two of us, we could have enough clout to make hundreds of sales.
I was wrong.
We sold only two courses.
That disaster taught me a powerful lesson.
All the followers in the world can't help you make sales
Read that again.
When trying to sell my first online course, I had nearly 100,000 followers. When I tried to sell it the second time, I had well over 150,000 followers. The third time? My partner and I had a combined 300,000+ followers.
None of that mattered in the end. More followers only left me more bitter.
In theory, my sales numbers should've shot upward. In reality, they stayed at rock bottom.
All of that changed when I learned the secrets of good copywriting.
Good copywriting means you don't need millions of followers to make sales.
You might only need 1000 followers.
Or 500 followers.
Or 10.
Copywriting can be turned into a career in a (nearly) infinite amount of ways.
Here are just a few examples…
- You can use copywriting on a résumé to get hired at your dream company.
- You can use copywriting on your book description to sell more copies.
- You can use copywriting at your job to leverage a raise in pay.
- You can use copywriting on your blog to get more email subscribers.
- You can use copywriting as a service for clients, and then take a cut of their sales.
- You can use copywriting on a sales page to win the business of more readers.
- You can use copywriting at the end of your social media posts to get more followers, likes, comments, or shares.
- You can use copywriting for Facebook, Instagram, or Amazon ads to create an endless ROI arbitrage.
- You can use copywriting in 1 to 1 emails to get more clients
- You can use copywriting in direct messages to close more deals without ever leaving LinkedIn.
The possibilities aren’t endless, but they’re close.
Tim Denning (me)
I'm an Aussie blogger with over 500M content views. I'm bringing my 8 years of experience in online writing and my 20 years of experience in sales to this course.
Todd Brison
The word wizard from Tennessee. He taught me what this whole "copywriting" thing is, and he still takes me to school in the lessons. Also, he has a mustache, if you're into that sort of thing.
Badassery Alumni Group
Everyone who joins one of our courses at Badassery Academy is immediately admitted into the Alumni group, where you learn insider secrets, meet fellow online writers, and get great ideas.
This course is probably NOT for you if…
This course is definitely not a good fit for everyone. It would be silly of me to pretend it is.
This course is NOT for you if…
- You’ve been practicing copywriting for several years.
- You’ve written more “features,” “benefits,” and “value propositions” than you can count, and you’ve overcome more “objections” than you can remember.
- You’ve generated more than $100,000 in sales through copywriting.
If you check all those boxes, move along. I’ll see you in a different course.
This course is perfect for you if…
At this point, you’re probably wondering whether this course is a good fit for you.
Let me offer a few criteria.
This course IS for you if…
- You struggle to get subscribers to your email list.
- You can’t convince people to get a copy of your book.
- You don’t know how to sell that online course you made.
- You used to make sales over the phone, but now do it over messages
- You find sales pages nearly impossible to write
- You are just getting started writing and don’t want to waste time
- You want to work LESS and get MORE results.
Here's Your Path to Making It Happen
- Lesson 4 - Prepare: What is Your Main Promise? (37:55)
- Lesson 5 - Prepare: What is The Main Pain You Are Solving (13:56)
- Lesson 6 - Prepare: Why EXACTLY Should Someone Say Yes to You? (14:02)
- Lesson 7 - Prepare: Why Might Someone Say "NO!" (33:24)
- Lesson 8 - Personalize: Step Inside the Mind of Your Reader (25:18)
- Lesson 9 - The Pitch: Part 1 (38:13)
- Lesson 9 - The Pitch: Part 2 (43:03)
- Lesson 10 - Probe Your Results to Get Better Fast (13:47)
And here’s a little more detail to the modules:
Section 1: The Copywriter’s Mindset.
Without the right mindset, all the tactics in the world couldn’t help you.
Every new skill you learn requires a certain amount of brainwashing, followed by a rebuilding of new thought patterns and structures. New talents don’t fit outdated thinking. In this section, you’ll understand…
- The difference between writing and copywriting
- Why most writers are awful copywriters
- How “magic bullet” thinking dooms your copywriting efforts
- Why copywriting is the LEAST intrusive way to sell
- The truth about how selling affects your personal brand (it’s the opposite of what you’d think)
- 4 undeniable facts that help you sell with authenticity
Your goal in section 1 is simple:
Master the mindset so you can smash the tactics.
Section 2: 4 P’s to get You Paid.
I've said this before, and I'll say it again: systems beat effort.
Start your copywriting journey with the proper procedure. Don't guess. Know. Don't "figure it out as you go along.” Get it right the first time. Don’t skip steps. Build a launch pad for maximum copywriting success.
In this section, you’ll get the secrets to…
- Preparation, Personalization, Pitching, and Probing: The 4 P’s that get you paid.
- Why premium copywriters spend 85% of their time NOT writing.
- The “pimple popper” guide to pushing people into action
- The one line that should go in every sales page, CTA, or cold email you write
- How to get people to start nodding their heads “YES” instead of ignoring your offers
- The crucial difference between “features” and “benefits.”
Section 3: Adding spice to your bland copywriting.
If the first two sections are the filling meat and potatoes, Section 3 is the unforgettable dessert.
Here, you uncover…
- The tiny tweaks that turn bad copy into great copy.
- How the world’s best copywriters would personally advise you
- The single symbol that often sends a skeptical customer reaching for their wallet (hint, it’s on the top row of your keyboard)
- A dead-simple formatting trick to write better copy every time
- Why daydreaming new words is a great return on investment.
And of course, you'll get bonuses galore
What if you could SAVE money while getting incredible value?
Most people enjoy that sort of thing.
That’s why Six-Figure Copywriting for Writers is stuffed to the gills with bonus lessons.
Bonus #1 - The Master Copywriting Worksheet
What if you didn’t have to guess at what your readers wanted? What if you could know it beyond a shadow of a doubt.
This is not some fantasy.
It’s The Master Copywriting Worksheet, in action.
The video curriculum takes you step by step through the worksheet, so you won’t be in the dark while you’re filling it out.
After you get the hang of it once, you can use it again and again and again and again.
This is the worksheet my co-teacher Todd Brison uses for his Amazon Ad Agency, for his six-figure sales pages, and for the page you’re reading right now.
Same process. New money.
How does that sound?
Bonus #2 - How to Write a Sales Page From Scratch
Imagine you held the power to whip up a high converting sales page in only one hour or less.
At a job, that one hour of work will always be paid at the same rate.
But when you know how to use that same hour to compose masterful copy, well… then there’s no real limit to what you can earn, is there?
In How to Write a Sales Page From Scratch, you’ll crack the code to that old sales page head-scratcher. No stress. No fuss. Just a structure with little to no editing required.
You can literally laugh your way to the bank, even if you’ve never written a sales page in your life.
Bonus #3 - “Tim’s Top 10” Copywriters to follow
You know the saying…
Catch a man a fish, and he eats for a day.
Teach a man to fish, and he eats for a lifetime.
I added a third part:
“Show a man where the teachers are, and all the world’s wisdom is his.”
Why spend your time searching the internet for the best copywriters? You could simply have them handed to you.
The bonus research keeps you up to date with industry experts. These are guys who dedicated their lives to helping others make money.
Not a bad group to follow.
Bonus #4 - 21 Email Headline and Subject Line Templates to Copy and Enjoy
Copywriting legend David Ogilvy once said…
“Once your headline is written, 75% of your money is spent.”
He was talking about paid advertising headlines in newspapers.
Do you remember newspapers?
Back then, Ogilvy had the advantage of taking out a full-page spread. His headline had to be catchy, but it was also splashed in huge letters directly opposite of a teensy font explaining the details of some current event.
Yes, he had to work hard to write a successful headline.
Today, you have to work even harder.
The average person gets 80 emails per day.
Great subject lines are usually the only chance you have to stand out. Why try to make them up from scratch?
Instead, you could use these plug-and-play templates to have your subject lines shining like the lights of the Sydney Opera House on the harbor.
Frequently Asked Questions
Q: When does the course start?
The lessons are immediately available after you enroll, so.... right freaking now.
Or, if you're sleepy, tomorrow.
Q: Is there a community?
Yes, there is an alumni group attached to (almost) every course we offer. And unlike other creator-driven communities, you don't have to pay a monthly fee to stay in it.
Q: What if I have a question about the course material?
Counter question: are you a genius?
No?
Then, you'll probably have at least one question. Either that, or we've made the most comprehensive course of all time.
Both Todd and I are available in the alumni group. You tag us with the "@" symbol in the community, and we'll come running.
If we don't have an answer, we'll point you to someone who does.
Q: Is this course actionable?
This course is a mix of theory and homework.
The theory helps you mentally grow; the homework forces you to physically GO.
Too many courses include one talking head with a dull powerpoint deck. Then you get to the end and ask "wait, how do I use that?"
Our Master Copywriting Worksheet will guide you as you go through each lesson in Section 2. When you complete those 8 videos, you'll not only be smarter, you'll have a full worksheet of research, AND copy you can start using right away.
Q: Is this course tax-deductible
That depends. Are you an employee? Then yes.
Are you a freelancer? Then yes.
Do you run a small company? Also yes.
Do you run a large company? Yes again.
Q: Is the course content high-quality?
Yes. All video footage is shot with high-definition cameras, and the sound is recorded with high-end studio microphones. You audio nerds may want to know that we are both running Shure SM7B microphones, both with cloud lifters and Scarlett Focusrite audio interfaces. You non-nerds just need to know we sound and look as crispy as microwave popcorn that got left on the heat too long.
All of our courses are hosted on a lightning-fast server provided by Teachable.
Q: How do I get started?
Click one of the green buttons on this page, pay for the course however you like, and open the email with your enrollment details. Dead simple
You can’t ignore copywriting
If copywriting sounds too hard, consider this.
Remember that "second friend" I talked about at the beginning of this page?
I asked his secret. How did he turn his writing into such a successful business?
His answer:
“I paid a copywriter $10,000 to create all my sales pages and CTAs.”
You can PAY someone else to write copy for you.
Or, you can LEARN copywriting (for much less).
Fail to do either of these, and you’ll wake up 3 years from now, disappointed in yourself. And, you’ll have the bitter knowledge everything could have changed with one more action.
Beat regret. Take action today.
THE VIP Experience
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The Income Accelerator Package
$897
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The Inspired Copywriter Package
$497
Get the comprehensive copywriting course for an early bird discount.
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